Job description 

Labcorp is looking to hire a writer with a strong clinical sciences background with an understanding of healthcare and how diagnostic testing is utilized, preferably across both diagnostics and drug development.  The ideal candidate will have a good understanding of clinical biochemistry and molecular/genetics technologies. The candidate should be comfortable with scientific complexity, be deeply interested in the utility of testing to screen, diagnose and treat conditions and diseases, and be curious about Labcorp’s physician and research customers’ needs and how they apply testing. They should have the ability to create compelling content that helps Labcorp communicate complex technical content to differentiate our science and services.

The senior writer will be skilled and versatile with at least 6-8 years of experience writing for medical/clinical audiences in either healthcare, pharmaceutical, biology, health technology, or any related biological sciences or health discipline. This role is responsible for working with the marketing team, business executives and clinical/scientific team on a range of projects including white papers, case studies, blogs, e-mail, websites and additional content types. This person must be a fast learner, a creative, visual writer with a passion for creating content for all channels and audiences, who is able to grasp and communicate complex subjects with clear, concise copy. Previous experience writing for clinical and scientific audiences in a similar role at a corporation, agency or as a journalist is necessary. Healthcare business insights would be an added bonus.

Key Responsibilities:

• Research, interview, and create content in customer-friendly formats. The materials may include whitepapers, draft peer-review articles, abstracts and posters, website content, case studies, May also include infographics, blogs, webinar content, e-mail, websites, digital, social, and video scripts, etc.
• Work with subject matter experts to create compelling content that may appear on various channels
• Enable and support business partners with content that advances the image of Labcorp as a scientific leader, and which enriches our outreach marketing efforts
• Understand business and positioning objectives, communications standards and target audience as content is being created. Be aware of and support SEO opportunities as content is created.
• Interact with product management and scientific leadership and subject matter experts and take responsibility for writing complex, multi-faceted projects/articles that can be leveraged into series, or utilized in multiple ways. Meet with stakeholders to assess opportunities, and innovate around scientific focus areas and themes
• Work with Product/Segment and Integrated Marketing to align content development with launches and key communication event, such as scientific congresses.
• Through independent research, build scientific insights in key pharma, oncology and specialty areas, such as rheumatology, neurology, endocrinology and infectious disease, amongst others.
• Work on and manage multiple writing projects at a time, with the ability to track using a project management tool such as Workfront

Qualifications Required:

• 6+ years of experience as a writer, with a focus on scientific and clinical publications or article, relevant to health care providers, but also potentially to practice and health system effectiveness and efficiencies. Proven expertise in writing about the benefits of biomarkers, genetic testing, diagnostic testing and its impact on screening, diagnosis, patient continuum of care/management, and health outcomes. Drug development understanding a plus
• Undergraduate or higher degree in medical-related science, with a preference for additional qualifications in communications, marketing, English, public health, or related fields.

Qualifications Preferred:

• Strong proficiency and understanding of web content, keywords, and other digital best practices. Ability to be flexible and write both long and short forms copy.
• Excellent communication and storytelling abilities to engage and excite audiences
• A track record of collaborating and developing strong relationships with senior leaders and colleagues
• Scientific curiosity and an understanding of health industry
• Ability to effectively communicate to healthcare professionals and/or scientists, as well as best practices for user experience and readability.
• Ability to manage a high volume of products and thrive in a fast-paced environment with constant deadlines.