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Media Planner

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The role of a Media Planner is to partner with a senior strategist and the communications planning lead to deliver an understanding of the cultural narrative, ensures deliverables are grounded in a strategic set-up and partners with media activation teams on go-to market ideas. As a Media Planner, you will collaborate with the internal team to deliver strategic work for our clients, analyze and interpret research data, develop thought leadership for clients, and stay updated on emerging media channels. Join our team and develop strong audience empathy through understanding qualitative and quantitative data inputs.

The purpose of this role is to partner with a senior strategist and the communications planning lead to deliver an understanding of the cultural narrative, ensures deliverables are grounded in a strategic set-up and partners with media activation teams on go-to market ideas.

 

Job Title:

Media Planner

 

Key responsibilities:


Collaborates with internal team to deliver day to day strategic work for client(s), stewarding strategies through to execution in collaboration with internal team
Delivers a point of view around a client's business/category, culture and consumer by compiling, analysing and interpreting information from various research sources (proprietary, syndicated, client provided), and apply to day to day briefs
Repurposes agency thought leadership for clients. Contributes to agency or client thought leadership
Briefs internal working teams and external media publishers/partners for ideation, lead and steer brainstorms
Keeps a pulse on leading and emerging media channels/partners (with a skew towards digital) and how to apply them to media/consumer brief responses
Mentors junior strategists
Develops strong audience empathy through understanding quantitative and qualitative data inputs

Set alert for similar jobsMedia Planner role in Bengaluru, India
Dentsu Logo

Company

Dentsu

Job Posted

a year ago

Job Type

Full-time

WorkMode

On-site

Experience Level

0-2 Years

Category

Media Production

Locations

Bengaluru, Karnataka, India

Qualification

Diploma

Applicants

Be an early applicant

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