Job Description

• Work on Internal communication campaigns for user engagement and digital user journeys using industry leading marketing technology platforms.
• Work on targeted email/SMS/push marketing and chase industry benchmarks on open rates and CTRs.
• Manage different marketing inventories (App banners, web banners, etc.)
• Devise and execute marketing strategies and creative campaigns
• Coordinate with cross-functional Team (Design, Content, Ad ops, Automation) to get things done
• Work on and deliver category growth for assigned learning products
• Lead and execute in-App and web merchandising of our learning products
• Brainstorming for new ideas and optimizing communications to improve conversions and reducing cost

Desired Skills

• Passion for marketing and brand building
• Creativity to come-up with new ideas and boldness to execute them
• Discipline to execute various campaigns effectively
• Strong analytical skills for monitoring the campaigns and achieve desired results
• Prior experience and training in digital marketing, email marketing, social media marketing and copywriting are desirable.