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SEO Manager

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Manage SEO initiatives, strategize and plan for maximum traffic. Analyze data and algorithms, optimize content, and research competitor performance. Proven 2-3 years of SEO experience. Knowledge of technical SEO, backlinking, and web analytics. Strong skills in HTML, site architecture, and content management. Stay updated with search engine trends and tools for better ranking and CTR.

Responsible for

  • Manage the SEO initiatives - strategizing, planning, and execution
  • Define key metrics and SEO roadmap (including link-building strategy)
  • Review and analyze analytics and site traffic to gauge positive and negative changes
  • Create and execute an SEO plan for the assigned categories to maximize traffic from the channel
  • Conduct SEO audits, collect and analyze data, identify trends and insights on search engine algorithms
  • Collaborate with the Content Marketing team to optimize copy and Content of pages for search engine Optimization
  • Collaborate with the Content writing team for keyword research and provide instructions on the usage of keywords in the content
  • increasing complete Organic traffic via Search Engine Optimization
  • Proofreading for all content Marketing content
  • Suggest recommendations to optimize the content and define the structure of different types of content
  • Research, analyze, and benchmark against competitor performance
  • Create and maintain an SEO performance dashboard to provide visibility for respective pages
  • Communication with team and management on project development, timelines, and results.
  • Managing SEO Executives and Interns

 

Desired Skills

 

  • Proven 2-3 years of experience in website/web page SEO optimization (Google search)
  • Knowhow of technical SEO, on-page and off-page SEO
  • Experience in backlinking
  • Knowhow of desktop and mobile SEO tactics
  • Understanding of search engine ranking factors, algorithms, site architectures, and strategies.
  • Expert in all areas of SEO including strong technical skills (HTML, site architecture, and content management systems)
  • Ability to anticipate or quickly react to the ever-changing landscape of search algorithms by staying on top of current search engine news, trends, practices, and social triggers
  • Understanding of web analytics and the ability to derive meaningful insights for the creation of organic search strategies
  • Knowledge of SEO tools like AHREFs, SEMrush Google Keyword Planner, Google Analytics, and Google Console.
  • A clear understanding of how to write Meta for better ranking and CTR
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Company

Testbook

Job Posted

a year ago

Job Type

Full-time

WorkMode

On-site

Experience Level

3-7 Years

Category

Sales and Marketing

Locations

Navi Mumbai, Maharashtra, India

Qualification

Bachelor

Applicants

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