Job Description:

Branding Manager will improve brand visibility and awareness. He will be responsible for all BTL branding/awareness generating activities.

• Branding Manager will plan the marketing calendar along with city head and central leadership and get sign-off on budgets.
• Co-branding with Library/ Book stores/ Photocopier/ Cyber cafes/ Food stalls, Branding on autos 
• Awareness activities - Posters, Tricycle, Newspaper flyers, E-rickshaw, Pole banner/ cloth banner, Umbrella
• Branding Manager will do PR activities with newspapers and local influencers to improve brand awareness at low cost.
• Branding Manager will tie-up with various marketing agencies to get various activities done.
• He will be proactive in getting the work completed at the lowest cost possible.
• Branding Manager will determine the ROI of all the above activities for regular modifications in the monthly marketing calendar.

Eligibility Criteria:

• Detailed knowledge of Branding and awareness build activities 
• Marketing agency tie-ups/ knowledge, Multi-stakeholder management
• Should have exposure to branding/awareness generation for EdTech (non K-12) market
• Ideally has been associated with an agency OR has run his own agency
• Should be able to do the hard negotiations himself
• Must have prior experience as he will be running as soon as he is onboarded

What is the culture like:

• Small team of 2 operations people per city.
• Need to extract effort from low-paid resources
• Should be ok to work odd hours and put in 100% effort