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Brand Experience - Lenskart

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Join our team as a Brand Marketing Manager where you will continuously develop a deep understanding of consumer motivations and journey across different categories. You will be responsible for creating simple and inspiring category and product experiences for consumers. You will also launch new collections successfully and improve the discovery and engagement for all product categories. In addition, you will co-own success metrics, track them, and design experiments to improve the consumer experience. As part of our team, you will have the opportunity to create new experience benchmarks and inspire other CX teams.

Job description

● Continuously develop a deep understanding of consumer motivations and journey across
different categories.

● Detailing the customer experience for every category - making category and product

experiences both simple and inspiring for consumers on both - online and offline.

● Launching new collections and new categories successfully through detailed road maps with

merchandising, VM, online, training, offline, campaign and international teams.

● Constantly improving the discovery, presentation and engagement for all product categories

across platforms- both online and offline.

● Co-owning success metric with merchandising, online and offline teams for different

categories and new launches

● Aggressively tracking the success metric and designing, implementing experiments to plug

experience gaps

● In Online -

o Experiences like Home page, landing pages, PLP, PDP are extremely important

where consumers discover, engage and eventually choose to buy.

o Identifying and introducing new features to improve consumer experience online by

collaborating with tech, UX, design and catalog teams.

o Updating new catalog practices which allow for better product tagging at back end

and discovery at front end.

o Transforming PDP (product description page) - also called temple of brand by

several D2C unicorns to achieve higher consumer success results

● In Offline - experiences like product display, communication, input into training and VM is

very important where consumers can experience different products.

● Creating packaging (both primary and secondary), which consumers fall in love with

● Measuring the numeric impact of ongoing experiments to improve CX and then scaling them

globally

● Creating new experience benchmarks and inspiring other CX teams to achieve that

 

Job requirements

● An MBA with 2-3 years of relevant brand marketing experience.

● Atleast 2 years of marketing a category with physical products

● At least 1 year of Online Brand Management experience.

● Exceptional communication skills and collaboration capabilities.

● Exceptional project management capabilities.

● Good to have: 1 years of retail experience

● Good to have: Someone with 360-degree brand campaign experience

Set alert for similar jobsBrand Experience - Lenskart role in Gurgaon, India
Lenskart.com Logo

Company

Lenskart.com

Job Posted

a year ago

Job Type

Full-time

WorkMode

On-site

Experience Level

3-7 years

Category

Customer Support

Locations

Gurgaon, Haryana, India

Qualification

Bachelor or Master

Applicants

Be an early applicant

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