Assistant Manager - Product Marketing
Xoxoday
Bangalore Rural, Karnataka, India
Key Responsibilities Segment our users by deeply understanding our clients and end users. You will talk regularly to users and prospects and draw qualitative and quantitative insights. Define our GTM and partner with the rest of the team to execute the GTM. It will include work like demand generation, ORM, sales enablement, and the creation of marketing assets. Understand and analyze the competitive landscape to define our own marketing strategy. Craft a story about the product that will entice potential customers to purchase the product and collect customer feedback after launch. Prepare for a new product or feature launch by creating educational content about the value and benefits of the product to convert potential customers into buyers and power users. Focus on three levels of the sales funnel: Acquisition: Bring awareness to our products through content, such as social media, copywriting, web and landing pages and blogs, and mapping the content across different stages of the buyer journey. Engagement: Building trust and creating conversation with potential customers through events, campaigns, and specific calls to action. Conversion and Retention: Converting potential customers into paying customers for one-time purchases and keeping existing customers loyal through subscription models or add-on purchases (when appropriate). What are we looking for? An enthusiastic individual with the following skills. Please do not hesitate to apply if you do not match all of them. We are open to promising candidates who are passionate about their work and are team players. 1-3 years of relevant work experience spanning digital marketing, content marketing, product marketing, or growth marketing. Experience working on marketing and enablement throughout a product’s lifecycle. Working experience in SaaS, preferably for international markets. Hands-on experience in Google Analytics, Google AdWords, HubSpot CRM, Slack, ORM tools, and Webflow. Foundational marketing and campaign management experience Project management skills and the ability to prioritize tasks across projects Strong organizational and communication skills The ability to analyze relevant information and make informed decisions
