Brand Campaign Manager
Stripe
Toronto, Ontario, Canada
What you’ll do In this role you will have an opportunity for impact by running integrated campaigns that drive and capture demand across all of our audiences. This is an opportunity for someone who doesn’t shy away from team collaboration, project management and who thinks both strategically and tactically to get things done. Responsibilities Lead the global strategy and execute integrated marketing campaigns for our highest priority audiences globally and represent the campaign strategy, plan, execution and performance with cross-functional partners and key stakeholders. Drive alignment with marketing and cross-functional partners across Product Marketing, Regional AMER, EMEA and APAC Marketing, Performance Marketing, Partner Marketing, Marketing Operations, Brand, Design, Sales, Comms, and external partners. Continually collect feedback from key partner teams to understand needs and refine campaign strategies for relevance and impact. Own campaign performance metrics and key business and revenue metrics across the sales funnel, including prospect acquisition and install base expansion. Own internal communications and reporting for your campaign(s), keeping key stakeholders informed throughout the planning and execution process, and partnering cross-functionally to build experiments that improve campaign performance Partner with our Product Marketing team to align messaging, content, and understand relevant solutions and uses cases that roll into each campaign Partner with the Performance Marketing team to build media plans to acquire and nurture prospective buyers and improve ROI, and with the Design team to support the development of new, high-performing creative Track, measure, and communicate campaign results, continually optimizing for efficiency and scale, and seek to generate new global best practices through experimental efforts Manage contracts and agreements with partners, ensuring compliance and mutual satisfaction Who you are We're looking for someone who meets the minimum requirements to be considered for the role. If you meet these requirements, you are encouraged to apply. The preferred qualifications are a bonus, not a requirement. Minimum requirements 7+ years relevant experience running high velocity and scaled marketing campaigns Experience building and executing global programs with global teams and a wide range of key stakeholders Proven track record of defining and executing campaign strategies that deliver against funnel metrics and KPIs Deep understanding of brand and product marketing, CRM, marketing automation, performance marketing, and email marketing tactics and technology Varied background across marketing disciplines such as demand generation, integrated marketing, campaigns, and performance marketing Superb organization and project management skills and the capacity to manage multiple complex projects at once; you’re a master juggler and don’t let it get the best of you Excellent analytical skills and the ability to craft actionable insights from complex data Preferred qualifications Understanding of self-serve / web-based marketing motions and funnels Understanding of the payments, SaaS, and financial technology sectors Experience marketing cloud services and/or software solutions A startup mentality with a bias to action and the ability to flex in a fast-paced environment Experience at highly dynamic, high-growth tech companies
