Senior Director - Marketing Operations
Freshworks
Seattle, Washington, United States
Job Summary As a Senior Director, Marketing Operations , you will be responsible for leading and managing all aspects of marketing operations, including defining marketing strategic initiatives, planning, running the day-to-day marketing ops function, budget management, insights, technology implementation, and team leadership. This is a key leadership position reporting to the SVP of Strategy, Operations, Enablement and IT that requires a combination of analytical thinking, strategic vision, and excellent managerial skills. Working in close partnership with our Chief Marketing Officer (CMO), this role will operate as the right-hand partner to the CMO. You will identify strategic programs that can improve our marketing effectiveness in serving our customers. You will run the planning cadence of activities across Annual Operating Planning (AOP) and our Organizational Key Responsibilities (OKRs) and goal targets. You will work across the marketing leadership team to set the marketing events calendar, set and manage budgets and investments and measure the return on those investments to guide future decision-making. You will develop the insights to measure the impact of marketing on the overall business, working hand-in-hand with our revenue operations team to build full-funnel revenue models for our business, connecting those with our marketing plan and helping to make sure our campaigns are forecasting enough impact from leads to pipeline and providing a line of sight towards hitting our goals. You will also manage the marketing technology used across the team to deliver on goals and plans, ensuring we are making the most of our technology investments. You will build and develop a high-performing marketing operations team. Reporting to the Senior VP of Strategy & Operations, this role partners closely with all global sales and marketing leaders to build a world-class marketing operations centre of excellence - across people, processes and technology. Key Responsibilities: Own our marketing systems architecture and strategy, ensuring that actionable insights pass seamlessly between marketing, sales and product systems. Lead our annual marketing planning process, helping connect the dots between goals and budgeting. Lead the vision for our marketing technology roadmap - audit and evaluate our marketing technology stack, including automation capabilities, lead processing, measurement and reporting. Drive data management to increase data integrity and market reach across geographies; own marketing database strategy and data requests (e.g. segmentation, list creation). Work hand-in-hand with marketing, revenue operations and sales leaders to ensure effective processes are in place to actively monitor, analyze, measure and report the health of marketing contribution to pipeline, program ROI, customer acquisition and penetration, contact acquisition and activity. Lead and execute the vision for marketing analytics, defining the measurement framework, including key KPIs and funnel metrics that provide actionable insights to the management team. Develop, implement, and disseminate metrics/KPIs about performance and outcomes through dashboards and data visualization tool sets to monitor business health, including marketing database hygiene, performance integrity and accuracy, capturing insights and making recommendations. Work cross-functionally, collaborating & liaising with stakeholders in marketing, sales & finance to understand challenges and opportunities that impact the sales & marketing funnel and pipeline. Create presentations at the executive level, contribute to weekly pipeline discussions with regional GMs, marketing leaders and other execs as needed. Manage, foster and develop the Marketing operations team including career development and succession planning. Qualifications 15+ years of B2B marketing leadership experience with specialization in marketing technology and operations at high-growth SaaS software companies. Ability to manage multiple projects in a fast-paced, global environment with great attention to detail. Ability to lead in a global, matrixed organization and work cross-functionally across sales, marketing, product and finance to drive and influence business growth. Deep understanding of the sales and marketing technology landscape, with hands-on experience with marketing automation platforms, CRM systems, SFDC, analytical tools (e.g. Power BI, Tableau). Ability to effectively develop and build new functional and operational processes. Excellent interpersonal and communications skills. Strong work ethic / excellent time-management skills. Bachelor's Degree in Marketing or equivalent.
