Web Experience Lead

Alfa Laval Energy Division Marketing is looking for Web Experience Lead

Every day, we get opportunities to make a positive impact – on our colleagues, partners, customers and society. Together, we’re pioneering the solutions of the future and unlocking the full potential of precious resources. Trusted to act on initiative, we challenge conventional thinking to develop world‑leading technologies that inspire progress in vital areas, including energy, food, water and shipping. As we push forward, the innovative, open spirit that fuels our 140‑year‑old start‑up culture and rapid growth also drives our personal growth. So, as we shape a more resourceful, less wasteful world, we build our careers too. 

Background 

Our Web platform is the Energy Division’s global digital front door shaping how customers discover, engage with, and experience our technologies. Strong organic visibility and discoverability are critical to driving meaningful customer engagement and supporting commercial growth.

In this role, you will define and lead the strategy, governance, and roadmap for the Energy Division’s web ecosystem. You will embed SEO and Generative Engine Optimization (GEO) into our Web and publishing workflows, guide marketing releases and global rollouts, and use data-driven insights to continuously improve performance.

You will own the evolution of the division’s web platforms including user experience, information architecture, technical foundations, and discoverability. By establishing clear standards in the division, collaborate with the central web team and enabling Business Units and Sales Companies with best practices, you will help deliver consistent, high-performing digital experiences worldwide.

Priority Areas & Responsibilities will role include:

1) Platform Strategy & Energy Division ownership

• Define and lead the global Energy Division web experience strategy

• Drive UX, architecture updates, accessibility, performance, and platform standards in the Energy Division

• Manage divisional backlog and releases with Value Streams and the wider marketing organization

2) Discoverability & Growth

• Lead SEO and AI-driven discoverability (GEO) for the Energy Division

• Embed standards into templates, CMS workflows, and content models

• Driving traffic growth, rankings, and visibility

3) Enablement & Collaboration

• Aligning Business Units and Sales Companies on Energy Division web priorities

• Build top performing industry & product pages and launch frameworks for local implementation

• Partner with Product, Marketing, Sales, IT, and Analytics

4) Performance & Optimization

• Own Web performance dashboards and benchmarking

• Identify gaps vs competitors and drive improvement initiatives

• Improve engagement, task completion, and platform efficiency

This position is based in Lund and will report to the Energy Division Head of Marketing & Commercial Excellence

Who You Are 

You are a strategic, hands-on Web platform leader with strong product thinking and enterprise web experience. You combine system-level strategy with practical execution and excel at aligning cross-functional teams across a global organization. You are data-driven, customer-focused, and proactive in adapting to evolving AI and search trends.

What You Bring (Qualifications & Experience) 

• Master’s/bachelor’s in digital, Marketing, Information Science, Computing or similar

• 8+ years managing large Web ecosystems and enterprise SEO (B2B and/or B2C) 

• Technical SEO, IA/UX literacy, GA4/Adobe, tag governance 

• Documented GEO experience  

• Excellent English skills both written and spoken

• Solid Web experience, track-record of delivering Growth in organic traffic and priority rankings; improved visibility

What’s in It for You? 

In this role you will shape one of our most important digital assets and drive visibility, credibility and growth in a collaborative, high expectation environment. You will work within cross-functional teams spanning Marketing, CX, Analytics, Product and Sales, following a clear operating rhythm. You will have the opportunity to lead through expertise and influence.

Assessment practicalities 

We care about diversity, inclusion, and equity in our recruitment processes. We also believe behavioral traits can provide important insights into a candidate's fit to a role. To help us achieve this we apply Pymetrics assessments, and upon application you will be invited to play the assessment games. 

For more information, please contact:  

Oliver Hellberg, Head of Marketing & Commercial Excellence Energy Division, [email protected]

Tanja Sukaj Talent Acquisition Partner, [email protected]   

For union information, please contact:  

Monica Anderberg, Unionen, at [email protected]

Johan Ranhög, Akademikerna at Johan.Ranhö[email protected]

Stefan Sandell, Ledarna at [email protected]

We review applications continually, so please send yours no later than 31st of March 2026. If the right candidate appears, the ad will be closed earlier. Applications sent directly via email will be disregarded without notice due to General Data Protection Regulation (GDPR).