Media Manager, Marketing

Minimum qualifications:

• Bachelor's degree or equivalent practical experience.

• 4 years of experience in [growth, performance, direct response, social, digital, cloud, events, etc.] marketing.

• Experience working cross-functionally with various stakeholders and teams.

Preferred qualifications:

• Experience in managing integrated advertising (online and offline) for large clients in India.
• Understanding of the India marketing landscape, including consumer trends, media channels, and ecosystems.
• Proficiency in media, measurement, Google and other media platforms.
• Ability to demonstrate measurable impact of campaign strategy and integrated media optimization toward business goals.
• Ability to articulate the key use cases for using AI in media and interest in AI for media and marketing.
• Excellent communication and people management skills.

About the job

As the Media Manage you'll be part of the Media Lab team, the Global Media Center of Excellence for Google Marketing, that oversees Media strategy, planning, buying, measurement, optimizations, governance, innovation and AI for Google's own marketing efforts. Essentially, Media Lab aims to be a AI-powered marketing organization that drives growth for Google through effective and innovative media strategies and execution, with an emphasis on deeper AI integration, full-funnel marketing approaches, and optimizing the operational model with agency partners and in-housing initiatives.

In this role, you will be part of a team of media professionals for Google Marketing in India. You will provide media expertise to shape the future of a variety of key Google products. You will be a go-to media expert for all things related to advertising online and media within Google Marketing in India, managing multi-million dollar integrated advertising programs (across Brand and Performance).

In addition, you will closely partner with Product Marketing Managers and Media agencies to build campaign strategies, tactical media plans, measurement and optimization recommendations. You'll act as the primary point of contact for local and regional media agency partners (online and offline) for your Google products, ensuring compliance with best practices and guidelines. You will manage cross-functional stakeholders and advocate for compelling creative and rich media experiences across online and offline channels. This role involves oversight of all Brand and Performance advertising done by Google, for Google, and in India, leveraging both Google’s own platforms and off-network properties.

Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.

Responsibilities

• Serve as the principal media authority for selected Google products in India, providing strategic oversight to media agencies.
• Guide large-scale brand and performance programs, driving campaign strategies and maintaining an integrated test and learn agenda to maximize business impact and Return on Investment (ROI).
• Establish processes for managing complex media campaigns across social, on-network, and off-network channels to deliver a seamless, full-funnel consumer experience.
• Provide expert media leadership through engaged assessments and benchmarking, formulating authoritative point of view that push boundaries in integrated advertising and digital innovation.
• Lead external media agency partners to achieve operational excellence while collaborating on forward-thinking solutions that leverage the latest media features and ad technologies.