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We are looking for a highly skilled Lead Software Engineer who will be responsible for end-to-end web analytics implementation. You will define the technical implementation and data layer architecture, integrate various solutions, gather technical requirements, and implement measurement methods. Additionally, you should have experience in marketing performance analysis, A/B testing, and developing enterprise-level solutions.

Lead Software Engineer

 You will be responsible for:

End to end Web Analytics Implementation project activation
Defining the Technical Implementation and Data layer Architecture during tag implementation
Integrating other solutions like Consent Management (OneTrust), Observepoint, ETL tools (Alteryx) with the Google Analytics Platform
Gathering the technical requirements from the client and creating the documentation like SDR, Tech Spec, MRD
Ability to plan and implement methods to measure experiences, including Tag Management Solutions like Tealium iQ (primarily), Adobe Launch, Adobe Analytics, Dynamic Tag Manager, Ensighten, Google Tag Manager
Understand and use multitude of tag managers and writing JavaScript code to realize client driven business requirements
Responsible for site optimization with an ability to solution design and implement the analytics strategy and technology needed to gain and stitch together insights into both online and physical location activity
Experienced in Marketing Performance analysis i.e. data aggregation (leveraging marketing & click-stream API’s, data cleaning & transformation), analysis & segmentation, targeting & integration
Experienced in A/B testing, MVT/Optimization framework(s) using tools like Adobe Target
Develop the strategy of enterprise level solutions as well as architecting extensible and maintainable solutions utilizing the Adobe and Google analytics platforms
Excellent understanding of digital analytics specially Clickstream Data
Ability to create data visualization dashboards specially on Workspace, Data Studio, MS Excel and Adobe Report builder
Agile method understanding
 
About you:

Analytics Platforms - Google Analytics, Adobe Analytics/Omniture SiteCatalyst, Matomo/Piwik
Tag Managers – Adobe Launch/DTM, Tealium IQ, Google Tag Manager, Piwik Pro, Signal/Bright Tag
Optimization Platform – Adobe Target, Google Optimize, Optimizely1+ years in a client facing role for solutioning and / or evangelizing technology approaches.
Programming Languages - JavaScript, jQuery
Markup Languages - HTML, CSS
 

Set alert for similar jobsLead Software Engineer role in Bengaluru, India
Indegene Logo

Company

Indegene

Job Posted

a year ago

Job Type

Full-time

WorkMode

On-site

Experience Level

8-12 Years

Category

Software Engineering

Locations

Bengaluru, Karnataka, India

Qualification

Bachelor

Applicants

Be an early applicant

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