JOB DESCRIPTION

A Little Bit about Kwalee….

Kwalee is one of the world’s leading multiplatform game developers and publishers, with well over 1 billion downloads worldwide for mobile hits such as Draw It, Teacher Simulator, Let’s Be Cops 3D, Airport Security and Makeover Studio 3D. We also have a growing PC and Console team of incredible pedigree that is on the hunt for great new titles to join Scathe, Die by the Blade, Robobeat, Space Chef and Wildmender.

What’s In It For You?

Hybrid working - 3 days in the office, 2 days remote/ WFH is the norm

Flexible working hours - we trust you to choose how and when you work best

Profit sharing scheme - we win, you win 

Private medical cover - delivered through BUPA

Life Assurance - for long term peace of mind

On site gym - take care of yourself

Relocation support - available

Quarterly Team Building days - we’ve done Paintballing, Go Karting & even Robot Wars

Pitch and make your own games on Creative Wednesdays! 

Are You Up To The Challenge?

As a PCC Product Marketing Manager, you’ll manage a product marketing manager and be responsible for launching some of our portfolio of Indie titles across multiple platforms with a significant focus on building brand awareness, advocacy, Wishlists, community and ultimately (and most importantly) game sales.

Reporting into the Head of PCC Marketing you’ll be hugely influential in creating, executing, tracking and optimising integrated campaigns across both paid media (paid social, influencers and events) and organic media (community, social, influencers, ambassadors, SEO and rich content).  

You will work in close collaboration with the Community & Social Media (CSM) team, Influencer & Media (I&M) Team, PCC Creative Team and Digital Marketing (UA & Growth) Team.  

What Does The Job Actually Involve?

Create and execute product marketing plans (PMPs) that deliver against each game’s pre launch awareness and post launch revenue expectations, from initial signing through to retail launch and post launch - including budgets, KPI sets and beat schedules

Ability to juggle multiple campaigns and projects across numerous media channels and multiple games at the same time and communicate clearly with multiple stakeholders both within and external to your team to ensure challenging deadlines and Wishlist/ sales KPIs are met

Collaborating with internal and external creative teams to create best-in-class marketing assets to budget

Determine KPIs for the PMPs and meaningful metrics that allow accurate analysis of each campaign and track commercial performance so you can optimise your plans in near real time

Working as the key stakeholder and influencer within the PCC team and primary contact point for those outside of the department

Setting ‘challenging but achievable’ targets for your team for both quality of output, timely delivery of campaigns and above target results and taking responsibility for meeting these target

International travel as required

Your Hard Skills

Passion for games and knowledge of industry trends and key players

Previous experience on PC & Console games including three years in a product/brand management role for an established video games company

Highly numerate and data fluent you’ll own your budgets and be accountable to them as well as having the ability to interpret research and analysis and use it daily to make good decisions quickly 

Strong creative and brief writing skills with an understanding of Google Docs

A creative flair with an eye for detail when briefing and feeding back on marketing artwork, assets and trailers. 

You have excellent time management skills and understand the importance of hitting deadlines

Ability to work with other functional teams in the PC and Console Department, as well as with other Marketing teams within and outside of Kwalee.

Your Soft Skills

Kwalee has grown fast in recent years but we’re very much a family of colleagues. We welcome people of all ages, races, colours, beliefs, sexual orientations, genders and circumstances, and all we ask is that you collaborate, work hard, ask questions and have fun with your team and colleagues. 

We don’t like egos or arrogance and we love playing games and celebrating success together. If that sounds like you, then please apply.