The Opportunity

This position is for a marketing leader and evangelist for Sandvine’s Enterprise portfolio. The person will be responsible for promoting Sandvine’s products and solutions to the Enterprise market. The candidate will have a thorough knowledge of the Enterprise networking market, including network security, observability, and automation and orchestration. Candidate will have a strong understanding of technology platforms relating to Enterprise software and subscription solutions. Candidate will be responsible for developing content, tools, and programs to promote Sandvine’s Enterprise solutions to senior levels in customers and prospects.

The candidate will need to clearly document and articulate Sandvine’s value and differentiators in the Application QoE and Security markets for Enterprises. Candidate will leverage Enterprise segmentation along with historical and future projection views of the market, competitors and our targets in order to influence different segments and drive funnel. Candidate is responsible for developing relevant marketing and technical content for the Enterprise segments and will organize and disseminate the content to the target audiences, both internal and external, in a compelling manner.

The candidate will be responsible to for developing and managing relationships with Sales and channel partners. They will work cross-functionally to onboard, train and provide ongoing sales support.

The candidate will work with PLM and SLM leaders to ensure our marketing content and programs aligns with the portfolio roadmap for the target segments. The candidate will be knowledgeable about target audience product and solution needs, as well as the roadmap of what is being requested by the different enterprise segments.

This role will track changes in the industry and target segments, measure trends with metrics, and drive countermeasures and action plans towards desired outcomes. Ability to deal with ambiguity, change, evolution and disruption.

The Job

• Develop and implement a cohesive Enterprise Application QoE portfolio marketing plan to implement strategy in different enterprise segments
• Conduct market research and competitive analysis to help determine messaging direction
• Contribute to the quarterly segment reviews for Enterprise segment. As-needed updates to competitive view, VOC summary, market needs and proposed updates to strategy
• Track Enterprise solution roadmaps with other Market Segment Leaders
• Create and maintain ROI content targeted towards different enterprise segments
• Develop SG0-4 marketing & technical content and ensure our content “speaks the language of Enterprise Application QoE management & security”
• Work with SLM, PLM & Pricing teams for creative, strategic and opportunistic campaigns to promote Sandvine Enterprise solutions
• Develop clear and concise content for each sales stage gate based on sub-segmentation

What Skills You Bring

• 8+ yrs of proven work experience in Enterprise Application performance management segment with senior product, technology and marketing roles
• Strong knowledge of Enterprise markets, segmentation & business needs in an increasingly software driven world
• Experience in channel management including identifying and on-boarding new channel partners
• Strong leadership and collaborative skills
• Excellent communications skills and ability to effectively communicate at all levels
• Strong analytical skills
• Strategic mindset, with ability to make difficult decisions
• BS degree (MBA preferred) in Marketing, Business, Communications or relevant field