Sr. Marketing Manager - Customer Retention, Amazon MX Player

Description

Amazon and MX Player recently joined forces to accelerate premium free entertainment for 250 million users in India. With this acquisition, Amazon merged two of India’s most popular free AVOD (or ad-supported video on demand) services – MX Player and Amazon miniTV into one service - Amazon MX Player.

Amazon MX Player is Amazon India’s big bet in terms of shaping the future of the free AVOD landscape in India. We are looking for an enthusiastic Marketing Lead in the team. This is an exciting opportunity for someone who wants to work in a start-up like environment and is passionate about marketing.

You can read about the service here:
https://www.aboutamazon.in/news/entertainment/amazon-minitv-mx-player-merger https://economictimes.indiatimes.com/industry/media/entertainment/amazon-merges-minitv-with-mx-player-to-create-a-free-streaming-giant/articleshow/114007982.cms

Key job responsibilities
• Lead, mentor and develop engagement roadmap for notification channel to drive short term and long term business goals
• Drive measurable initiatives to improve customer lifecycle through LTV, repeat behaviour, frequency and churn management across categories and channels for MX player
• Lead strategic planning, forecasting and goal-setting across channels providing executive level insights and recommendations to drive retention goal
• Own insight generation, analysis and performance measurement with a focus on retention metrics ensuring learnings translate into scalable best practices across lines of business
• Liason with tech and product teams to drive automation and personalization across channel to help increase conversion
• Design framework for testing, measuring and optimizing channel performance across customer segments and categories
• Manage stakeholders and collaborate with internal teams to align on provide cohort insights and deliver scalable solutions for improving daily and monthly retention rates
• Leverage AI in CLM through both internal and external partners to improve creative, copy and segment strategy to improve conversion and engagement metrics

Basic Qualifications

- 8+ years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience building, executing and scaling cross-functional marketing programs
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)

Preferred Qualifications

- MBA
- Experience using any of SQL or other analytical tools for conducting data analysis
- Experience with customer segmentation, profiling, and targeting
- Prior experience in direct-to-consumer (DTC) and/or digital entertainment business
- Deep understanding of CRM systems, customer data platforms, and database analytics tools
- Entrepreneurial mind-set with a roll-up-your-sleeves approach and a strong bias toward action
- Experience working with a SaaS tool (e.g. Clevertap, MoEngage, Salesforce Marketing Cloud - SFMC)

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