DM - Trends Store
AJIO.com
Chennai, Tamil Nadu, India
Job Responsibilities • To achieve the revenue and gross margin targets for the categories managed • To optimize the store display stock and back-store inventory to increase the stock turns for the category • To ensure effective stock and visual merchandising including product label, accurate and updated prices, special/periodic promotional offers, point-of-purchase promotional materials, sales planning. • Monitor sales figures vis-à-vis plan/forecast and interpret trends to facilitate inventory planning along with the Sales Manager/Buyer. • Work closely with buying team to ensure 100% fill rate at store. • To ensure shrinkage on floor is minimized as per company guideline. • Increase sales and margins and minimize expenses, including dump and shrinkage • Conduct market surveillance for category managed in terms of competitor’s product and model mix, selling prices, promotional offers, visual merchandizing, customer traffic/footfalls and implements the best practices on the floor with the co- operation of Buyers. • Gather consumer data for feedback • Sales staff are trained and constantly updated • Product knowledge, brand differentiation • Recognize and develop talent • Mentor sales assistance through training and career planning • Update category and store associates on latest development in new product/brands and presentation/selling technique • Healthy Sales and achievement of store KPI's - No of bills / ATV/ SPF/FUPT/Loyalty • Profitability from stores vide • Growth in Sales • Adhering to operations parameters as per SOP in accordance with overall company policy. • Improving the commercial performance of the showroom by increasing its turnover. • Maximising profitability through efficient showroom operations. • Managing Human resources, finance, inventory, customer care, Marketing and administration. • Ensuring a delightful shopping experience to customers and making the showroom to customers a preferred shopping destination to shop. • Revenue per Sq Ft and Gross Margin per Sq Ft for the categories managed • Increase in conversion ratio of respective category • Increased Average Transaction Value per customer • Stock Availability in terms of per cent reduction of stock-outs • Complete adherence to the training calendar for category team leaders and sales associates • Accuracy and uptime of all forms of Visual merchandizing for categories managed • Increase of Stock Turns for
